Mar 22, 2021

Join WEDC’s Virtual Trade Venture to Canada

Location:  Virtual Event Time: By Appointment

Dates: March 22-26, 2021
Location: Virtual meetings with companies throughout Canada
Registration Deadline: Jan. 22, 2021

Connecting with customers virtually

It can be in times of crisis that new opportunities arise. Companies will emerge stronger from the current economic downturn if they take steps now to pursue opportunities and new ways of doing business—and the Wisconsin Economic Development Corporation (WEDC) is here to support them. To help Wisconsin companies make connections in Canada, WEDC is organizing a virtual Global Trade Venture from March 22-26, 2021.

To adapt to the pandemic, WEDC has converted its Global Trade Ventures into a virtual format that consists of online meetings between Wisconsin companies and potential customers, distributors and other prospective partners in international markets. After learning about your company and products, WEDC’s in-country trade representatives will bring potential partners and distributors to you. All participants need to do is show up ready to make their pitch and ask questions to determine if the potential partner is a good fit.

Canada outlook

Canada is a highly receptive, open and transparent market for U.S. products and services, with Canadians spending more than 60% of their disposable income on U.S.-made goods and services. Canada is the largest export market for U.S.-produced goods ($293 billion in 2019) and for goods produced in Wisconsin ($6.7 billion in 2019). In fact, Wisconsin exports to Canada were more than total Wisconsin exports to Mexico, China, the UK and Germany combined in 2019. Leading export categories from Wisconsin to Canada include industrial machinery, electrical machinery, paper products, non-rail vehicles and parts, and plastics.

Canada is an ideal market for new-to-export companies, as well as those seeking to further expand their business/distribution networks in country. The Canadian market seeks innovative, advanced technology product and service solutions—so whether a company is a first-time or a seasoned exporter, this market should be a key component of its export growth strategy.

For details on this Global Trade Venture, please visit the WEDC website.

Registration deadline is January 22, 2021.

If you have questions about this Global Trade Venture, please contact:
Stanley Pfrang
Senior Market Development Director


For Further Information:

Stanley Pfrang