Mar 10, 2021

Nearly Half of Entries Advancing in 2021 Wisconsin Governor’s Business Plan Contest from Madison Region


Fifty-five entries from 31 communities have advanced to the semi-final round of the 18th annual Wisconsin Governor’s Business Plan Contest, contest producers announced. Twenty-five of these are located here in our Madison Region!

The contestants were selected from a field of more than 250 qualified first-round entries by an independent panel of almost 80 judges organized through the Wisconsin Technology Council and its programs, the Tech Council Innovation Network and the Tech Council Investor Networks. Semi-finalists are spread among four broad categories: advanced manufacturing, business services, information technology and life sciences.

“Before I joined MadREP, I proudly served on the Board of the Wisconsin Technology Council,” explained MadREP President Jason Fields. “The large number of semi-finalists from the Madison Region year after year played a major role in my decision to relocate my life and career here.”

In addition, the plans represent the geographic diversity of Wisconsin, with 36 coming from outside the state’s two largest cities. Eighteen of 55 entrants are women; 13 represent people from diverse ethnic backgrounds.

“Trends reflected in the top 55 entries match up well with Wisconsin’s traditional and emerging strengths,” said Greg Lynch, chairman of the Tech Council. “Good ideas come from all high-growth sectors of the economy. In many cases, these ideas reflect innovation born during the challenging times of COVID-19.”

The 55 entries competing in Phase 2 of the contest will write 1,000-word executive summaries. Each summary describes the core product or service, defines the customer base, estimates the size of the market, identifies competition, lists members of the management team, and provides key financial data.

Once Phase 2 judging is complete in early April, the 55 entries may be made available for inspection by accredited investors through the Tech Council Investor Networks, which has about two-dozen angel networks, early-stage funds, or corporate strategic partners. About two-dozen plans will write a full 15- to 20-page business plan in Phase 3.

The top dozen contestants will give live presentations at the annual Wisconsin Entrepreneurs’ Conference in June. Category winners, as well as the 2021 Grand Prize Winner, will be announced during the June conference.

Here are the 2021 semi-finalists from the Madison Region:

Aimer, Middleton
Atrility Medical, Madison
BackBone- Patient Transfer Device, Madison
Camp Createability, Monona
Cost Crater, Janesville
Curbside Bicycles, Madison
denta, Madison
Gud Medical, Madison
GLW Technologies, Janesville
L’Eau Tech, Madison
Little Free Pantry Platform, Madison
Madison Tiny Houses Production Co. (MTHCo.), Madison
Mathetria Press, Madison
Midwest Carbon Exchange, Monona
Natural Synthetics, Janesville
Nobbits USA, Fitchburg
Nurse Disrupted, Fitchburg
Pivotal Health, Madison
Pursesuitz, McFarland
Simul8, DeForest
Syncarto, Madison
UCHardChip, Marshall
Ventris Learning, Sun Prairie
Voltage Volunteering, Madison
ZitGenius, Middleton