Wisconsin’s Madison Region


Opportunity Driven by Purposeful Innovation

We are a region defined by innovation. A place where technological advancements transform the world’s products and processes. Where game-changing research & development leads to new discoveries. And where industries set new standards for the global marketplace.  

Business Tools

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Find Capital

Access the funds you need to help your business grow.

Site Selection

Find Sites & Buildings

Moving or expanding? Find the building or site that fits your needs.

Data Dashboard

Data Dashboard

View facts and figures about the Madison Region economy.

Global Industry Leader

Advanced Manufacturing

A legacy of advanced production using forward-thinking technology

Agriculture, Food & Beverage

Unparalleled capacity to grow, process, package and distribute food products

Life Science

A breeding ground for life science ingenuity and discovery

Information Technology

A growing hub for high-tech companies and entrepreneurial talent


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Madison startup developing drugs based on bones, teeth has new WARF license

Located in University Research Park, Dianomi is developing pain medications and other drugs using mineral coated microparticles, which mimic properties in bones and teeth, to make drugs last longer and work more effectively. Read More


DATCP’s Farm Center Hosting ‘Unexpected Tomorrows’ Workshops

As part of its efforts to support farmers facing increased stress due to economic challenges, the Wisconsin Farm Center at the Department of Agriculture, Trade and Consumer Protection (DATCP) is hosting a series of one-day workshops for farmers. These workshops will present opportunities for farmers to hear from others in similar situations as well as learn about stress management techniques and resources available to them. Called “Unexpected Tomorrows,” the workshops are designed to help Wisconsin farmers and their families deal with increased stress, depression, anxiety, and family issues brought on by prolonged downturn in the farming economy. Read More


5 Predictions That May Reshape Site Selection & Economic Development Strategies in the Next Decade

As we roll into the next decade, it is evident that exponential growth in technology and economic conditions will be key drivers in the changes over the next decade that will impact workforce, real estate and logistics, among other things. These changes will have a dramatic impact on site selection and economic development strategies as we try to adapt to the new global economy. To help prepare for some of these changes, we have identified the following five key predictions that may change site selection and economic development in the very near future.     Read More


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SHINE-ing on! Medical isotope firm progress topic of Feb. 25 Tech Council luncheon

Greg Piefer founder and chief executive officer of SHINE Medical Technologies will discuss SHINE’s journey from a campus laboratory to a potential world leader in the... Read More


Retaining Rural Business through Employee Ownership Workshops

March 2-6 2020 Join us for a series of workshops on Retaining Rural Business through Employee Ownership in Minnesota and Wisconsin to learn how employee ownership can be an effective strategy for keeping... Read More


Canada/Mexico/China: Is This the New Normal?

Our three biggest markets hold some of our greatest opportunities...and risks From  the development of a new virus that impacts human health and global supply... Read More