Key Industries

Our primary industries in the Madison Region produce advancements that make global impact — from the discovery of the blood thinner Warfarin, to the first detection of Vitamin A, to the creation of an electronic medical record system that now serves over half the United States’ population. Our region boasts particular strengths in five target sectors:

Our combination of longstanding strength in legacy industries paired with growing leadership in newer sectors prompted both Emsi and Livability to recognize the Madison Region as the most industrially diverse MSA in the nation. Blend that with a smart and skilled workforce, world-class academic resources, business-friendly infrastructure, and you’ve got all the reasons companies like Epic Systems, ABS Global, GE Healthcare, Amazon and John Deere choose to locate and grow here.

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