The Madison Region boasts a favorable agricultural climate and the largest agriculture employment base in the state with over 60,000 jobs directly related to agriculture, comprising 20% of Wisconsin’s total agricultural employment. Our industry infrastructure supports not only food & beverage production, but also processing, packaging, and distribution. Several food-related incubators throughout the region support a growing cadre of local entrepreneurs, while established companies thrive thanks to our strong industry assets. Renowned for products like milk, cheese and beer, the Madison Region’s agricultural sector will continue to build on existing strengths as well as a tradition of innovation that secures our ongoing competitiveness.
-0.1% industry growth from 2015-2020
$61,511 average annual wage (nonfarm)
638 industry-applicable degrees and certificates conferred in 2020 from higher education institutions in and around the Madison Region.
Location Quotient (LQ) is a way of discovering the industries or occupations that are truly unique and specialized in your regional economy (compared to the national average). For example, if the commercial bakeries industry in your city accounts for 2.5% of jobs but only 1% of jobs nationally, then the city’s commercial bakeries have an LQ of 2.5, which means that this industry is 2.5x more concentrated in the region than the typical region. (Emsi)
Agriculture, Forestry, Fishing and Hunting LQ | 1.45
Manufacturing | 6.88
Fruit and Vegetable Preserving and Specialty Food Manufacturing | 4.02
Animal Food Manufacturing | 2.14
Sugar and Confectionery Product Manufacturing | 1.84
Other Food Manufacturing | 1.57
Animal Slaughtering and Processing | 1.07
Beverage Manufacturing | 0.91
Bakeries and Tortilla Manufacturing | 0.57
Grain and Oilseed Milling | 0.51
Seafood Product Preparation and Packaging | 0.33
Source: Emsi 2021.3 Employment figures based on UW-Extension County Impact Reports.