May 13, 2013

Madison based Snowshoe selected for TechStars start-up accelerator program

Excerpted from Milwaukee Journal Sentinel
by Kathleen Gallagher

A Madison company with a unique, inexpensive technology for authenticating mobile transactions, has been accepted into the highly selective TechStars Boulder start-up accelerator program.

Claus Moberg, chief executive officer of Snowshoe Food Inc., and the company’s four other employees will spend the summer in Boulder, Co. working with mentors and further developing their company.

Snowshoe is the fifth Madison-based company to go through a TechStar program. Fewer than 1% of all the companies that apply are accepted into TechStars, which are located in five U.S. cities and London.

Snowshoe, founded in 2010, has developed a small block of conductive material that can be touched to a smartphone screen to authenticate a user. The company sells its technology to software developers and other technology firms so they can make apps from it.

Participating in the TechStars program will give Showshoe broader connections to potential customers.

“TechStars is the best network of start-up technology companies outside of Silicon Valley,” Moberg said.

Moberg and Matt Lea of Snowshoe teamed up with three others to win first place and $70,000 at the Disrupt SF Hackathon 2012 in San Francisco. Using Snowshoe’s technology, they created a lock that can be attached to any door with Velcro and opened with a verified smartphone.

Read the full article.