Advance Now 2.0 Comprehensive Economic Development Strategy

MadREP’s work is defined by the Advance Now 2.0 Strategy, the Madison Region’s comprehensive economic development strategy for the years 2019-2024.

Advance Now and Advance Now 2.0 were developed based on research gathered through a Competitive Assessment and Target Cluster Analysis, as well as feedback from regional leaders and citizens. A Strategy Committee oversaw development of the strategy, which was facilitated and written by the leading economic development consulting firm Market Street Services. Through implementation of Advance Now 2.0, MadREP and our public and private sector partners strategically position the region to take advantage of and grow economic opportunities.