Event

The 2023 Wisconsin Games Alliance M+DEV Conference: A Hub for Game Development and Innovation

Jessica Reilly · Nov 28, 2023 ·

Jason Fields MadREP CEO Panel Discussion Gaming Event — Jason M. Fields, MadREP CEO and experienced economic development professional, recently participated in a panel discussion focused on the thriving gaming sector in Wisconsin’s Madison Region.

The Wisconsin Games Alliance M+DEV conference in 2023 signaled an exciting shift in the gaming industry landscape. With participation soaring up by 60% from the previous year, the event attracted over 750 in-person attendees and 100 online participants, underscoring the vibrant growth of the gaming sector in Wisconsin.

The global games industry, generating a staggering $190 billion in annual revenue, is witnessing an increasing concentration of major studios in Wisconsin. With big players like Microsoft, Krafton, Gearbox/Embracer Group, Entertainment Arts, and Epic Games now calling Wisconsin home, the state is emerging as a significant hotspot for game development.

One of the highlights of the conference was the revelation of why Entertainment Arts chose Wisconsin as the location for its third Respawn Studios, joining its other establishments in Los Angeles and Vancouver. The decision was influenced by factors such as Wisconsin’s high quality of life, lower cost of living, and abundance of talent in the gaming industry. The state’s favorable conditions also enable companies to implement a hybrid model, which is increasingly popular due to shorter commute times.

Despite these advantages, industry leaders suggested that one area that Madison could improve to further support the sector is by increasing the number of direct flights. This unexpected but crucial insight underscores the global nature of the gaming industry and the importance of connectivity in fostering its growth.

The landscape of game development and eSports has never been more exciting, and the Wisconsin Games Alliance M+DEV conference stands as testament to this. As the average salary in game development hovers around $120K per year, the sector promises fruitful careers and a thriving industry, shaping Wisconsin as a magnet for talent and innovation in the gaming realm.

The Madison Region Economic Partnership played a pivotal role in the creation of M+DEV and the Wisconsin Games Alliance, cementing Wisconsin’s position in the global gaming industry. Our dedicated efforts in fostering partnerships, promoting regional growth, and aligning economic development strategies have not only attracted gaming giants to the region but also nurtured local talent. By recognizing the enormous potential of the gaming industry and its capacity to stimulate economic growth, the Madison Region Economic Partnership has been instrumental in transforming Wisconsin into a vibrant hub of game development and e-sports. It serves as a testament to how strategic leadership, coupled with a supportive environment, can unlock a region’s potential and shape its future.

MadREP Announces Entrepreneur Bootcamp in Partnership with Lightship Foundation & The American Family Insurance Institute

Jessica Reilly · Sep 14, 2023 ·

Lightship’s Bootcamp is a free entrepreneurship education program, serving underrepresented early-stage business founders.

Lightship Bootcamp is coming to Madison, WI. September 19-21, 2023.

Madison Region Economic Partnership (MadREP) and Lightship Foundation unveiled plans to bring the Lightship Bootcamp program, powered by the American Family Insurance Institute for Corporate and Social Impact (the Institute) to the Madison Region. The organizations will host three days of “bootcamp” (September 19-21, 2023) at the Goodman South campus of Madison College, providing mentorship, specialized curriculum, and networking for underrepresented entrepreneurs seeking to grow their businesses within South Central Wisconsin.

“We’re ecstatic to unite with the American Family Institute to introduce Lightship Bootcamps to Madison, Wisconsin,” says Candice Matthews Brackeen, CEO, Lightship Foundation. “Our aspiration is for this partnership to ignite the flames of innovation and opportunity, enriching neighborhoods and empowering founders from diverse backgrounds.”

Bootcamp is designed to help founders rediscover, refine, and reinvent their business strategy while reevaluating their product, sales, and marketing strategies. Interested founders should apply now at lightship.education/apply.

“Equitability, accessibility and inclusivity is sewn into the very fabric of everything we do. When we prioritize equitableness and strategically create opportunities, exciting things start to happen.”
MadREP President & CEO Jason M. Fields, CEcD, CFEI, CCRS

The Madison Region’s upcoming Lightship Bootcamp also serves as the first formal program under the Economic Equity & Investment priority of the organization’s newly formed “Bridge Wisconsin” initiative led by Bridge Wisconsin Chief Strategy Officer Tonnetta Darcel Carter. The initiative works collaboratively to close economic gaps and drive innovation for rural and urban communities, supporting five strategic priority areas: Housing, Early Childhood Education, Economic Equity & Investment, Workforce Development, and Sustainability.

“Equitability, accessibility and inclusivity is sewn into the very fabric of everything we do,” says MadREP President & CEO Jason M. Fields, CEcD, CFEI, CCRS. “When we prioritize equitableness and strategically create opportunities, exciting things start to happen. Lightship Foundation’s Bootcamp, powered by the American Family Institute, is the perfect opportunity to expand economic equity across our region and formally launch our Bridge Wisconsin initiative.”

“The Institute is excited to bring together mission-aligned organizations like Lightship Foundation and MadREP to provide equitable opportunity to founders within the Madison Region,” said Nyra Jordan, social impact director with the Institute. “We believe this is a place where founders of color can thrive, and we want to provide access to world class resources as early as possible.”

“Access to capital has been historically disproportionate for women entrepreneurs and entrepreneurs of color,” says Dr. Jack Daniels, President of Madison College. “At Madison College, we pride ourselves on providing equitable and affordable access to resources, technical assistance, and education in our communities. We are excited to host the entrepreneur bootcamp at our Goodman South campus and to welcome Lightship Foundation to our Region.”

Apply Now

10th Annual Madison Region Economic Development & Diversity Summit Welcomes 500+ Business and Community Leaders

Jessica Reilly · May 19, 2023 ·

A crowd of more than 500 business and community leaders joined MadREP and the Urban League of Greater Madison (ULGM) on Wednesday, May 10 at the tenth annual Madison Region Economic Development and Diversity Summit. The day-long event was packed with important conversations about equitable development and embracing diversity as the Region continues to grow.

Attendees enjoyed remarks from elected officials, economists and business and thought leaders from our Region and beyond. Keynote addresses from Laura Dresser, UW-Madison Clinical Associate Professor and Associate Director at the Center on Wisconsin Strategy (COWS), Jason R. Thompson, Vice President, Diversity, Equity, and Inclusion at Western Governors University, Troy LeMaile-Stovall, CEO, TEDCO (Maryland Technology Development Corporation), and Lela Lee, Actress/Creator of the “Angry Little Asian Girl.” All four speakers inspired and challenged the crowd to think about how we invest in diverse entrepreneurs and attract diverse talent to Southcentral Wisconsin.

As in previous years, the conference featured messages from Wisconsin Governor Tony Evers, WEDC Secretary and CEO Missy Hughes and welcomed Dane County Executive Joe Parisi and Madison Mayor Satya Rhodes-Conway to the stage.

Breakout sessions at the summit included two presentations and two panel discussions focused on equity and quality of life:

“Embracing Neurodiversity in the Workplace,” with presenter Haley Moss, Attorney & Expert on Neurodiversity, Autism & Inclusion
“Improving Quality of Life—Not Just Business—is the Best Path to Midwestern Rejuvenation,” with presenter Amanda Weinstein, Associate Professor in the Department of Economics, University of Akron
“Pathways from Youth to Adult Apprenticeship: Examining UW Health as a Local Model,” with moderator Bridgett Willey, PhD, Director of Allied Health Education and Career Pathways, UW Health
“What is Talent Really Looking For,” with moderator Mark Richardson, Founder & CEO, Unfinished Business

This unique collaboration between the Urban League the Madison Region serves as a national model for economic growth and economic inclusion. We would like to extend a special thank you to the many sponsors who made the event possible, especially our co-presenting sponsors, Alliant Energy and UW Health.

Feedback from the varied offerings of plenary and breakouts speakers was very positive the day of the event, as ideas, strategies, and tools were discussed to help organizations move their diversity and inclusion efforts forward. A few of the presentations from the Summit are available for sharing. If you are interested in sponsoring next year, getting involved, or receiving the presentation for a speaker or breakout session, please contact MadREP Operations and Fundraising Specialist Jana Moore at jmoore@madisonregion.org. Attendees are encouraged to respond to the follow-up survey sent out earlier, as feedback received on that form will help to drive the agenda for the 2024 Summit.

If you missed it, check out the conversation on twitter at #madsummit as well as photos from the day. We are grateful to everyone who helped make this continued collaboration a success. Don’t forget to save the date for next year: May 2, 2024.

The Center Square: Wisconsin apprenticeship programs growing more popular

Jessica Reilly · May 16, 2023 ·

Source: The Center Square

Apprenticeship programs across Wisconsin are on the rise, as companies fiercely compete for talent in the post-pandemic era.

Wisconsin Apprenticeship Deputy Director Liz Pusch pointed to an ongoing surge in business engagement with the state Department of Workforce Development (DWD), adding that more students and even college-educated workers now view the program as an avenue toward better job opportunities.

“Our average age of a registered apprentice is 28 years old,” Pusch shared during a recent speech at the Madison Region’s Economic Development and Diversity Summit hosted by the Madison Region Economic Partnership and the Urban League of Greater Madison, according to WisBusiness.com. “So people are starting in their career route, and then they’re figuring out, ‘This is not what I want to do.’”

In April, DWD announced a new record-high 8,357 high school junior and senior students were taking part in the Youth Apprenticeship programs during the 2022-23 school year, and just weeks before then state officials highlighted that a record 15,900 apprentices took part in the Registered Apprenticeship program last year. While many of the programs typically train workers for a specific occupation, the youth program is structured to open participants to a growing list of career choices.

“Employers are starting to see some increased retention because you’re making and building this bond with the workers,” said Seth Lentz, executive director of the Workforce Development Board of South Central Wisconsin, adding that more businesses are starting to internalize the long-term advantages of investing in their own workers’ skills.

Article originally published on thecentersquare.com

Event

Lightship’s Bootcamp is a free entrepreneurship education program, serving underrepresented early-stage business founders.

Madison RegionEconomic Partnership

Madison Region
Economic Partnership