Global e-Commerce: From Strategy to Execution
Presented by: Madison International Trade Association (MITA)
Location: Fluno Center (601 University Avenue, Madison)
International business-to-business sales channels are evolving at an unprecedented pace. Is your company keeping up?
Market forces are evolving and impacting traditional sales channels globally. These developments, together with end-customer demands for speed and service, are forcing sellers to become more nimble in keeping pace with changes in the marketplace. As companies strive to meet demands and grow business in a different countries/regions, it is critical that they understand the varying needs of the purchaser.
Join MITA for a discussion that will provide perspective on the forces influencing the expectations and decision-making of the international B2B purchaser, including a focus on the following trends: region-specific buying preferences, Direct-from-Manufacturer purchasing, Omni-Channel strategies, and the “Amazon Effect.”