Product Pricing and Currency Strategies for International Markets
Presented by: Madison International Trade Association
Location: Madison Marriott West (1313 John Q. Hammonds Drive, Madison)
Time: 11:30am - 2:00pm
Madison International Trade Association presents a practical, hands-on session designed to help you develop and implement an international pricing strategy. One of the most persistent challenges facing businesses selling internationally is setting prices that are both competitive and profitable while minimizing the risks. Learn how to arrive at the right price by taking into account foreign exchange risks, economic conditions, landing costs, your competitors and the consumers in your target market.