bb7 is a leading-edge product design and product development consulting firm whose work spans strategy, innovation, design, engineering, prototyping, testing, and new product implementation. A key market differentiator is the cross-functional approach blending marketing, scientific, engineering, and design efforts into a single development cycle to achieve the mission of delivering simultaneous Brand, Technology and Product dominance to clients. Additional services provided to clients include innovation and product development training and also professional on-site staff support.