Industry & Innovation

The Madison Region boasts a high concentration of thought-leaders who deliver purposeful innovation and develop new technologies that advance industries and keep them competitive on a local and global scale.

From our historic leadership in agriculturemanufacturing, and healthcare to our fast-paced rise in life sciences and information technology, the Madison Region is powered by a spirit of innovation and collaboration that drives our leading industries forward and creates a dynamic environment for the pioneering companies that reside here.

From the innovation spaces in our rural and urban communities to the groundbreaking research coming out of the University of Wisconsin, major discoveries are happening in all of our eight counties – discoveries that can be leveraged by our leading companies, growing businesses, and vibrant entrepreneurs.