Nov 20, 2012

A message from MadREP president Paul Jadin

I am honored to have joined MadREP this month as president. The Madison Region has the assets and potential to lead the State of Wisconsin in economic growth, and I am committed to assisting this region in reaching its full potential.

In my recent post as Secretary & CEO of the Wisconsin Economic Development Corporation, I had the good fortune of serving on the Strategy Committee that oversaw development of the Advance Now Strategy. This five-year blueprint poises the Madison Region for proactive, aggressive growth and aligns closely with statewide goals. Wisconsin’s economic development regions play a tremendous role in the implementation of these goals, and my experience at the state, regional, and local levels prepares me well to execute this important work.

My approach toward leading MadREP is to serve as a collaborative colleague with the talented individuals and organizations who operate in the region’s economic development landscape. We will leverage and supplement existing resources, serving as a catalyst and convener for the initiatives that will drive implementation of the Advance Now Strategy. We will take constant input from our colleagues throughout the region to make sure that our strategy is consistent with local plans, and that we are giving these professionals the best opportunity to succeed.

We are committed to delivering real results and will hold MadREP accountable to specific goals and metrics. Our immediate workplan includes the expansion of a coordinated business retention and expansion program across all eight counties. We also intend for the Madison Region to be the first in the state to incorporate WEDC’s new In Wisconsin brand. These priorities, among others, will provide a unified direction for the region’s collective economic development efforts.

I look forward to the hard work that lies ahead, and anticipate many opportunities to share success stories with you. Thank you for your interest in MadREP and the Madison Region. I wish you a warm and happy Thanksgiving holiday.


Paul Jadin
President, MadREP