Aug 10, 2011

Advance Now seeks to unify area economic development

Excerpted from the Sun Prairie Star
by Tyler Lamb

“As whispers of a double-dip recession grow louder, the need for a coordinated economic development strategy throughout Dane County is more vital now than ever before.
That strategy has recently begun taking root across Southern Wisconsin, and it’s called Advance Now: Madison Region’s Strategy for Economic Growth.

MadREP, the economic development partnership for the eight-county Madison region, launched Advance Now in June to unify the region’s economic initiatives into one comprehensive, action-oriented, economic development strategy.

Jennifer Post Tyler, interim executive vice president of MadREP, said the genesis of the Advance Now initiative hailed from a 2010 report which stated the Madison region’s assets were not being translated into economic prosperity.”

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