Mar 3, 2020

Lincoln Contractors Supply to Celebrate New Location in McFarland with Grand Opening

McFarland, WI – Lincoln Contractors Supply (LCS), a construction equipment sales and rental business, is hosting a grand opening on Friday, March 6 and Saturday, March 7 to celebrate their newly renovated sales and service building located in McFarland.

“We want to show off our new space, have people come in and check it out. Lunch is on us as a thank you to our customer base,” said LCS territory manager Dan Steinbrecher.

More than 50 vendors will be in attendance at the grand opening located at 4414 Terminal Drive in McFarland. On Friday, March 6, 9am-6pm, attendees can enjoy door prizes, raffles and giveaways and lunch starting at noon. Saturday, March 7, 9am-1pm is kid’s day and will include a bounce house obstacle course, face painting, crafts and other kid-friendly activities. The LCS grill team and trailer will serve burgers and hot dogs for lunch starting at 11am. Both days offer sales exclusive to the event.

National Construction, a local commercial contractor, remodeled the sales and service building to fit LCS space needs. The new location has double the size of the former Madison store, including a new vestibule, parts and locker rooms and drive up loading dock, additional bathrooms, reconfigured sales and service area, new finishes and a sealed concrete floor.

“More room means more space for more people to work, quicker turnaround on equipment and having more equipment readily available in rental, and more inventory to choose from in the store,” Steinbrecher said.

LCS sells contractor equipment and supplies, rents equipment and does repairs. They work with small concrete companies and landscapers to large general contractors. LCS has an alliance with Fabick Rents throughout Wisconsin and Upper Michigan to provide rental and sales of Caterpillar machines, aerial lifts, power generation equipment and trailers. LCS focuses on the concrete industry, and the Madison store serves 10 nearby counties, from Janesville to the Mississippi River.

For more information on the grand opening and to register, visit


For Further Information:

Eric Steinbrecher