Madison Region companies Trek and Virent join “In Wisconsin” marketing campaign
Excerpted from Wisconsin Economic Development Corporation
Waterloo (Wis.) world-class bicycle manufacturer Trek and Madison bio-products company Virent have joined the state’s business climate marketing initiative, “In Wisconsin,” to promote the benefits of doing business in Wisconsin. The “In Wisconsin” integrated marketing campaign, sponsored by the Wisconsin Economic Development Corporation (WEDC), brands Wisconsin’s business climate and promotes the benefits of starting, expanding or locating a business in Wisconsin. The campaign targets business owners in the state as well as those in neighboring states.
“The initial eight weeks of the campaign highlighted three companies – Organic Valley, Rockwell Automation and Schneider National,” said Kelly Lietz, vice president of marketing for WEDC. “Like the first three, Trek and Virent embody the state’s pioneering spirit and heritage of innovation, key attributes of our state’s business climate. Through this campaign, we are able to convey the link between their success and where their stories take place – in Wisconsin.”
Wisconsin’s economic assets include: a concentration of industry clusters with worldwide market significance—water, biosciences and renewable energy/clean technology; its investment in education that fuels cutting-edge research and a skilled workforce; low business operating costs; and a highly responsive network of economic development partners throughout the state.
