MadREP Publishes New Report: ‘Advance Now’ Competitive Assessment

MadREP, the economic development partnership for the eight-county Madison Region, publishes the Advance Now Competitive Assessment, a detailed look at the Madison Region’s demographic, socioeconomic, and economic trends in recent years. This report marks the completion of the first development phase of Advance Now: Madison Region’s Strategy for Economic Growth, a comprehensive, action-oriented regional economic development strategy that will systematically move the Madison Region’s economy forward.

Researched and written by consultants from Atlanta-based Market Street Services, the Competitive Assessment details the region’s competitive position as compared to the metro areas of Austin, Texas; Des Moines, Iowa; and Lincoln, Nebraska, as well as the state of Wisconsin and the nation. The realities of the regional economy, well-being of residents, and growth and development of the community are examined. These quantitative findings are paired with qualitative research consisting of 1,537 responses to a community-wide survey, 12 focus groups, and 12 one-on-one interviews with key stakeholders from throughout the Madison Region. 

The report will be shared with attendees at MadREP’s 2011 State of the Madison Region: Advance Now Community Leadership Summit on Thursday, November 10, 3:30-5pm at the Monona Terrace in downtown Madison. Attendees will be asked to respond to the Competitive Assessment findings, sharing their perspective and priorities to help guide the Advance Now strategic planning process.

Download the Competitive Assessment Executive Summary.