Information Communications Technology
The information communications technology (ICT) industry in Madison has experienced over the past few years. Recognized by Forbes Magazine as one of America’s top five locations for information jobs, the Madison Region has quickly earned a reputation as being a tech hub. This growing profile is attracting ICT companies and talent to the area. In an era of constantly evolving technology, talent development and opportunities for new, and shifting career paths in the Madison Region’s ICT sector are an exciting and essential element of our growth. With ICT-intensive industries employing nearly 18,000 throughout the eight counties, this growing sector serves as a launching point for entrepreneurship. Growth in the incubator and co-working spaces provide opportunities for start-up and small companies, while the high quality of life in Madison, WI offers a well-balanced living environment that attracts talent.
ABOVE NATIONAL AVERAGE FOR TOTAL JOBS
CHANGE IN JOBS OVER 10 YEARS
EARNINGS
(As Compared to National Rate)
5 YEAR PROJECTED GROWTH
(Supply/Jobs)
Major Employers
Epic Systems
Nordic Consulting
Core BTS
Activision/Blizzard (Raven Software)
Filament Games
Microsoft (Roundhouse Studios)
Zendesk
Google
HP
Microsoft
Amazon (ShopBop)
Sub-sector Strengths
Healthcare Information Technology
Software Publishing
Computer Systems Design
Games Development
Direct-to-Consumer and Specialty Retail
Establishments
1,592 establishments
Employment
37,081 employees
Employment Growth
15.5% industry growth from 2015-2020
Wages
$111,713 average annual wage
Degrees Conferred
1,283 industry-applicable degrees and certificates conferred in 2020 from higher education institutions in and around the Madison Region
Location Quotients
Location Quotient (LQ) is a way of discovering the industries or occupations that are truly unique and specialized in a region’s economy (compared to the national average). For example, if the commercial bakery industry in a city accounts for 2.5% of jobs but only 1% of jobs nationally, then the city’s commercial bakeries have an LQ of 2.5, which means that this industry is 2.5x more concentrated in the region than the typical region. (Emsi)
Information LQ | 1.74
Software Publishers | 5.67
Data Processing, Hosting, and Related Services | 1.59
Computer Systems Design and Related Services | 0.69
Other Information Services | 0.27
Source: Emsi 2021.4
