Logistics & Distribution

The Madison Region, strategically located, boasts a Logistics & Distribution employment base with over 16,000 jobs, representing a significant portion of Wisconsin’s workforce in this industry sector. Our robust industry infrastructure supports not only the transportation of goods but also warehousing, distribution, and supply chain management.

Building on its efficiency and innovation in moving products such as agricultural goods, manufactured items, and consumer products, the Madison Region’s emerging Logistics & Distribution sector is poised to build on its strengths and continue its tradition of innovation, ensuring ongoing competitiveness.

Below National Average for Total Jobs

Change in Jobs Over 10 Years

EARNINGS
(As Compared to National Average)

5 YEAR PROJECTED GROWTH
(Supply/Jobs)

Major Employers

Skinner Transfer Corp.

Sub-sector Strengths

General Freight Trucking, Long-Distance, Less Than Truckload
Refrigerated Warehousing and Storage
Used Household and Office Goods Moving
Specialized Freight (except Used Goods) Trucking, Local
Air Traffic Control
Specialized Freight (except Used Goods) Trucking, Long-Distance

Establishments

834 establishments

Employment

16,341 Jobs

Employment Growth

26.2% industry growth from 2018-2023

Wages

$69,103 average annual wage

Degrees Conferred

662 transportation-related occupational group program degree and certificate completions in 2023 from higher education institutions in the Madison Region.

Location Quotients

Location Quotient (LQ) is a way of discovering the industries or occupations that are truly unique and specialized in your regional economy (compared to the national average). For example, if the commercial bakeries industry in your city accounts for 2.5% of jobs but only 1% of jobs nationally, then the city’s commercial bakeries have an LQ of 2.5, which means that this industry is 2.5x more concentrated in the region than the typical region. (Lightcast)

General Freight Trucking, Long-Distance, Less Than Truckload LQ | 1.73
Refrigerated Warehousing and Storage LQ | 1.36
Used Household and Office Goods Moving LQ | 1.31
Specialized Freight (except Used Goods) Trucking, Local LQ | 1.23
Air Traffic Control LQ | 1.03
Specialized Freight (except Used Goods) Trucking, Long-Distance LQ | 1.03