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MadREP is grateful for the generous support of our many private and public sector board members and investors who help shape the future of the Madison Region’s economy.
608.571.0404 | Email Everett
As VP of economic development, Everett leads initiatives to support the long-term economic growth and success of the Madison Region. In his position, he works closely with local and regional governments, businesses and industry groups, educational institutions, and community organizations. Everett also played a vital role in developing our Region’s third comprehensive development strategy, which will guide our activities and priorities through 2028. Before joining MadREP, Everett served as executive director of Sherman County Economic Development, Inc. and economic development technician at the City of Oshkosh.
Everett Butzines, CEcD
Interim President & CEO
608.571.0420 | Email Maxine
S. Maxine Moore, a native of Milwaukee, WI, brings 14 years of professional experience spanning the insurance industry, government advocacy, business development, and the nonprofit sector. Her expertise includes developing sustainable systems and infrastructure, leading teams, and applying strong organizational skills with meticulous attention to detail. She currently serves as the Director of Operations and Development at Madison Region Economic Partnership in Madison, WI.
An alumna of Mount Mary University, Maxine graduated with honors, earning a Bachelor of Arts in Business Administration on a full scholarship while incorporating social justice studies into her education. She continued her professional development at Kaplan University, obtaining National Producer Licenses for the State of Wisconsin to sell life insurance. Currently, she is completing a Master’s in Business Administration and a Certificate in Entrepreneurship at the University of Wisconsin-Milwaukee.
Maxine has also earned certifications in a variety of fields, including:
• Design Thinking: Understanding the Process
• E-Commerce Fundamentals
• Understanding and Prioritizing Data Privacy
• Business Intelligence for Consultants
• Cybersecurity for Executives
• Project Management: Technical Projects
• Critical Communications for IT to Thrive
These credentials, combined with her extensive experience, underscore her commitment to fostering innovation, driving social impact, and achieving excellence across industries.
Maxine Moore
Director of Operations & Development
608.571.0410 | Email Masha
Masha Pavlova is the Director of Entrepreneurship and Innovation at Madison Region Economic Partnership (MadREP), where she plays a key role in driving economic growth and supporting entrepreneurial ecosystems across the eight regions. As a business owner, Instructor at Madison College, and Founding Member of the 24-Hour Pause for Peace - a global concert uniting billions through music - Masha is dedicated to fostering human connection and creating sustainable opportunities for individuals and businesses.
Through her one-on-one consulting, Masha has guided clients in achieving remarkable results, including securing celebrity clients, Fortune 500 sponsorships, $100M investor opportunities, international partnerships, high-ticket sales, and implementing sustainable business practices. She is also a TEDx Speaker, Neurodivergent Leader, and three-time #1 International Bestselling Business Author, having co-authored books with respected voices like Dr. Joe Vitale (The Secret), James Redfield (The Celestine Prophecy), and Ken Honda (Happy Money and Mindvalley).
Masha Pavlova
Director of Entrepreneurship & Innovation
608.571.0403 | Email Jorden
Jorden Ludeking is an accomplished professional with extensive experience in marketing, strategic planning, and economic growth initiatives. He specializes in driving community and business development through innovative campaigns and strategic outreach. With a Bachelor’s degree in Marketing emphasizing Digital Marketing, along with certifications in Google Analytics, Google Ads, and Creative Tools, Jorden brings a data-driven and technical approach to fostering economic opportunities.
Throughout his career, Jorden has developed expertise in implementing marketing automation, utilizing customer relationship management (CRM) tools, and applying data analysis to strengthen engagement and generate leads. His professional experience spans roles in marketing strategy, operations leadership, and communication, equipping him with a versatile skill set to address diverse economic development challenges.
Jorden has a proven track record of delivering measurable outcomes, including increasing revenue streams, optimizing resource allocation, and fostering collaboration among stakeholders. His work includes developing initiatives to attract investment, support workforce development, and enhance visibility for businesses and organizations. By combining strong analytical abilities with a creative and solutions-oriented mindset, he contributes to sustainable growth and community impact.
His skills include expertise in financial analysis, project management, and policy compliance, as well as leveraging technology to streamline processes and improve outcomes. Jorden’s commitment to driving meaningful economic change is underscored by a history of successful partnerships and innovative approaches to addressing local and regional needs.
Jorden Ludeking
Technical Analyst
Ethan Stott joined the Madison Region Economic Partnership (MadREP) in 2024 as an intern, contributing to the organization’s efforts to strengthen its role across an eight-county region. In his role, Ethan assists with Requests for Information (RFIs) and other data requests, while also spearheading efforts to elevate the Gold Shovel program to new heights.
Ethan is currently pursuing a Bachelor’s degree in Landscape and Urban Studies at the University of Wisconsin-Madison. He complements his studies with certificates in Integrated Design of the Built Environment and Environmental Studies, reflecting his passion for community-oriented development that prioritizes equity and sustainability. With a particular interest in public transportation and urban design, Ethan is committed to creating environments that serve diverse communities.
By the summer of 2024, Ethan will have completed three ArcGIS courses, further enhancing his technical skillset in geographic information systems. His previous experiences include volunteering for Downtown Springfield, Inc., where he supported various community events and COVID-19 relief efforts, and working with LIUNA’s Midwest Region Communications department to streamline organizational processes.
Ethan’s dedication to academic excellence has earned him a place on the Dean’s List at the University of Wisconsin-Madison in both 2023 and 2024. Beyond his studies and professional roles, he thrives on problem-solving, organization, and fostering meaningful connections within communities.
Ethan Stott
Economic & Community Development Intern
8517 Excelsior Drive, #107
Madison, WI 53717
608.571.0420
info@madisonregion.org
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