Innovation

MadREP & Partners Steer the State’s Tech Transformation, Achieving Regional Tech Hub Designation

In a historic move underscoring Wisconsin’s prowess in the realm of biohealth technology, the Biden-Harris administration, through the U.S. Department of Commerce’s Economic Development Administration (EDA) designated the state as a Regional Technology Hub (RTH). This monumental achievement was celebrated by an array of key figures, including the Madison Region Economic Partnership (MadREP), who were acknowledged alongside Exact Sciences, Governor Tony Evers, U.S. Senator Tammy Baldwin, and the Wisconsin Economic Development Corporation (WEDC). Together, we continue to champion Wisconsin’s leadership in personalized medicine and biohealth technology.

Governor Evers noted, “Wisconsin’s designation as a Regional Tech Hub is a testament to the strength of our state’s biohealth and personalized medicine industry. As this sector continues to grow, it will mean more high-paying jobs and economic growth for our state, as well as innovations that will transform the future of medical care for people in Wisconsin and around the world.”

Senator Baldwin, a staunch advocate for Wisconsin’s tech industry, emphasized the state’s rich tradition of innovation and the transformative potential of the Tech Hub program. She highlighted the significance of fostering collaboration and creating opportunities, sentiments echoed and amplified by MadREP.

“I’d like to congratulate our partners in this endeavor, especially BioForward Wisconsin, Exact Sciences and Senator Tammy Baldwin. To be part of the coalition that came together to form the Wisconsin Biohealth Tech Hub Consortium is an experience I, along with the rest of my team at MadREP, won’t soon forget,” said Jason Fields, CEcD, CFEI, CCRS, President and CEO of the Madison Region Economic Partnership.

“The future of Wisconsin’s personalized medicine tech hub will spur growth throughout our key industry sectors in southcentral Wisconsin. I’d also like to thank our friends at EDA. It’s an honor to work with them daily on initiatives like this one to advance economic growth and equity in the Madison Region. In fact, they recently asked our organization to pursue the Economic Development District (EDD) designation on behalf of the Region to expand opportunities to do just that!”

At the heart of this transformative journey lies the Wisconsin Biohealth Tech Hub Consortium, a collaborative effort bringing together 15 public and private partners, including esteemed entities like GE HealthCare, Rockwell Automation, and the University of Wisconsin-Madison. This coalition, uniting educational institutions, biohealth companies, precision manufacturers, and investors, aims to enhance collaboration and secure the coveted RTH designation.

The RTH designation holds the promise of transformative change, promising shared data systems, streamlined supply chains, improved access to capital, and equitable opportunities for all Wisconsinites. With Madison, Dane County’s vibrant economic epicenter, at its core, the RTH initiative is poised to not only bolster the local economy but also create a ripple effect felt across the entire state.

A cornerstone of the consortium’s vision is personalized medicine, a field poised to revolutionize healthcare. By tailoring treatments to individual patients’ specific medical needs, this approach promises faster healing, reduced reliance on chronic care, minimized side effects, and equitable healthcare access, aligning perfectly with MadREP’s vision of a thriving and healthy community.

“The Regional Tech Hub designation confirms what we already know about Wisconsin: when it comes to bringing together the best in research and development, cutting-edge manufacturing, highly skilled and educated workers, and a commitment to relentless improvement, no state is better prepared to lead the way, said Missy Hughes, secretary and CEO of WEDC. “This is a huge win in creating an economy for all, where everyone has the opportunity to live healthy, prosperous lives.”

Wisconsin’s designation as a Regional Technology Hub marks a pivotal moment in the state’s history. It signifies not just progress but a testament to the power of collaborative vision and dedicated leadership. As Wisconsin steps into this new era of innovation, it does so leading the charge, inspiring other regions and states to dream big, collaborate fervently, and, above all, believe in the transformative power of united effort.

MadREP Announces Rural/Urban Strategic Initiative

Bridge Wisconsin will address the necessary interdependence between urban and rural communities for a thriving regional economy.

Bridge Wisconsin Chief Strategy Officer Tonnetta Darcel Carter

Madison Region Economic Partnership (MadREP) is pleased to announce a new initiative, Bridge Wisconsin, launching this fall. Bridge Wisconsin aims to serve as the connection point for the Madison Region, working collaboratively to close the economic gaps and drive innovation for rural and urban communities. This initiative will support five strategic priority areas: Housing, Early Childhood Education, Economic Equity & Investment, Workforce Development, and Sustainability.

“To be successful, economies must acknowledge and leverage the interdependence between their urban and rural assets,” said MadREP CEO Jason M. Fields, CEcD, CFEI, CCRS. “When I joined MadREP two years ago, I identified this as our Region’s most pressing obstacle to achieving the next level of success. To lead the implementation of Bridge Wisconsin, MadREP is excited to welcome our newest team member, Tonnetta Darcel Carter.”

Tonnetta joins MadREP as Chief Strategy Officer of Bridge Wisconsin where she is tasked with developing and executing the strategic vision of the regional initiative and driving innovation across Madison Region and the broader state. “I recognize that our rural and urban counties are ripe for development, innovation, and expansion, and Bridge Wisconsin is a unique opportunity to lean into our strongest industries and work collaboratively to provide capital and resources to bridge these communities under a shared common goal, advancement,” said Tonnetta.

A leader in technology, Tonnetta previously served with local venture firm, gener8tor, as the firm’s inaugural Investment Director, leading their multi-million-dollar capital fundraise and overseeing the fund management process across 18 markets and over 50 industries to support more than 230 venture-backed startups and entrepreneurs worldwide.

Tonnetta is also an entrepreneur as Founder and CEO of Carter Wilson Group, an alternative asset consulting firm that provides strategy and access to unique investment opportunities in venture and economic development. She began her career as Chief of Staff in the US Army National Guard, spending years abroad in Afghanistan and South Korea where she provided thought leadership and focused on the strategic efforts in supporting the demobilization of more than 20,000 US troops.

An advocate for health equity and philanthropy, Tonnetta served as Assistant Development Director at the Medical College of Wisconsin where she co-led the institution’s $300M healthcare campaign supporting healthcare technology, cancer research, and community-facing initiatives.

Tonnetta has served in leadership roles for a variety of public sector organizations like New Leaders Council-Wisconsin and Milwaukee Urban League Young Professionals. She currently serves on the Advisory Committee for Waukesha County Technical College Real Estate program and the State of Wisconsin Board of Veteran Affairs where she helps veteran-owned business, entrepreneurs, and families thrive across the state.

Tonnetta is a Milwaukee, Wisconsin native and alumnae of University of Wisconsin-Whitewater, having received her BBA in Finance.