Access to Markets

Located in south central Wisconsin, the Madison Region is positioned near major thriving urban Midwest markets.

Four major interstates cross the region connecting us with the major markets of Chicago, Milwaukee, the Twin Cities, and beyond. While the southernmost border of the Madison Region is located less than an hour away from Chicago, our northern border is less than four hours from Minneapolis/St. Paul.

Home to over 1 million people, the Madison Region is comprised of 81 villages, 167 towns, and 40 cities, including diverse urban areas like Madison, Janesville, Beloit, and Whitewater as well as dynamic rural communities like Dodgeville, Monroe, and Baraboo.

Wisconsin’s central location provides access to markets throughout the country, and as the only state bordered by two Great Lakes and the Mississippi River, our port system puts businesses within reach of markets around the world. The state’s 110,800 miles of roads, 133 public or general use aviation airports, and 12 railroads form an integrated network of multimodal transportation that moves the state and region’s economy and keeps us well connected to other markets.

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Proximity to Markets
Proximity to Markets

Drive times below use the City of Madison as the geographic center of the eight-county region.

  • Milwaukee, WI: 80 mi, 1 hr 30 min
  • Chicago, IL: 150 mi, 2 hrs 50 min
  • Minneapolis, MN: 270 mi, 4 hrs 50 min
  • Green Bay, WI: 137 mi, 2 hrs 40 min
  • Des Moines, IA: 290 mi, 5 hrs
  • St. Louis, MO: 360 mi, 6 hrs 30 min