Jessica Reilly

MadREP Pilot to Encourage Vanpooling in Madison Region

With Wisconsin experiencing record low unemployment levels, businesses across the state are struggling to fill open positions and, in many cases, to retain the employees they already have. talent development commute enterprise logo

One challenge many employees face is reliable transportation to their places of work. For others who are currently not employed but would like to be, the lack of transportation options is often a major contributor to them remaining out of the workforce.

To help both existing employees and potential employees who are facing transportation challenges, the Madison Region Economic Partnership (MadREP) is partnering with Commute with Enterprise to provide an innovative and sustainable shared mobility option: vanpooling.

“MadREP’s pilot will provide $500 per van per month for up to three van pools to help underwrite the cost to our partners and participants,” said MadREP President and CEO Jason M. Fields. “Each vanpool is customized to the specific needs of its five or more vanpoolers. The remaining cost will be covered by company, the vanpool riders, or a combination of the two as determined by each company.”

“With record low unemployment and in an effort to keep their shifts full, many employers are looking into providing benefits they may not have considered before,” said MadREP V.P. of Talent & Education Gene Dalhoff. “Our pilot project is meant to provide an incentive to companies to explore the feasibility of using employee van pools to help with employee retention and attraction.”

“Dane County’s rapid growth requires innovative solutions to address public transportation needs outside of Madison and I applaud MadREP’s pilot workplace vanpooling program to open up more options for employers to connect their employees to work in a way that is better for the environment,” said Dane County Executive Joe Parisi. “Making these connections will help Dane County stay on track with our climate action plan to reduce emissions and ensure that Dane County continues to be a great place to live and work.”

Companies and vanpool groups can choose a qualifying vanpool vehicle from Enterprise’s selection of makes and models that includes crossovers, SUVs, minivans, and large passenger vans. Vanpoolers may choose to upgrade their vehicles with optional high-end features such as satellite radio, in-vehicle Wi-Fi service and power ports for individual seats.

Commute with Enterprise also provides 24-hour roadside assistance, liability insurance and maintenance. And as part of Enterprise’s Complete Clean Pledge, Commute with Enterprise provides best practices for cleaning and Complete Clean Starter Kits for new Commutes to ensure vehicle cleanliness.

“This pilot project, although limited in size, is meant to serve as a proof of concept to help demonstrate the benefits to companies of such a program,” said Fields. “Our goal will be to secure additional funds to grow the program exponentially over the next 12-24 months.”

Companies and commuters in the Madison Region interested in joining the program can visit commutewithenterprise.com/commute/en/partners/madrep.html.

Wisconsin State Journal | Jason M. Fields: Help more people of color seek STEM careers

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Some days, I feel like crying. Some days, I feel like shouting. So many days I ask myself, “Are they even listening?”

Federal, state and local leaders need to consider the harm of not facilitating economic development strategies that help people of color establish sustainable ecosystems to empower them to create wealth.

For a community to create wealth, it needs a workforce that can withstand the test and trials of an economic downturn and, as we found out in 2020, a worldwide pandemic.

Black and Hispanic workers continue to be underrepresented in the fields of science, technology, engineering and math (STEM). This also is true of computing positions, which have significantly increased in recent years.

According to Pew Research Center, Hispanic adults have a substantial disparity in STEM workforce representation. Hispanic workers make up 17% of the entire workforce across all occupations, but only 8% of STEM workers. Their share of all STEM workers has increased by 1% since 2016, in line with their overall workforce growth.

Black employees account for 11% of all employed people, but only 9% of workers in STEM fields. Furthermore, their participation is lower in some STEM employment clusters, with only 5% in engineering and architecture jobs. Since 2016, the percentage of Black workers in STEM jobs has been unchanged.

Pew Research Center also tells us white workers account for two-thirds of STEM workers (67%) compared to 63% across all occupations. Engineers and architects are disproportionately white workers (71%). On the other hand, they make up 62% of computer workers, which is a minor underrepresentation. Since 2016, the white percentage of employment in STEM occupation clusters has decreased, following the overall reduction in white employment across all occupations.

When compared to their 6% share of overall employment across all occupations, Asian employees are overrepresented in STEM occupations, accounting for 13% of workers. About 3% of STEM employees are Native American, Native Hawaiian, Pacific Islander or those who identify with two or more racial groupings.

Let’s assume we recognize the advantages of having STEM workers. Let’s also assume we already understand that our communities collectively benefit when we empower people of color, including Black and Indigenous people, with opportunities to be successful. Then why are we not seeing more dollars and policies targeting these communities, which would do just that — create wealth?

As president and CEO of the Madison Region Economic Partnership, my first responsibility is to ask and answer the question: “Is our region a great place to live, work and play?” My second is to evaluate, “for whom?”

The Wisconsin State Journal recently reported that “Wisconsin received close to $2.5 billion in federal relief funds through the American Rescue Plan Act. All told, the state has been allocated more than $4.5 billion in federal coronavirus stimulus funds.”

Given the growing opportunities to support people of color through economic development strategies and policies that prioritize funding STEM-related endeavors, it would be a huge loss if in 10 years we looked back on this moment in history and realized that the billions in American Rescue Plan Act dollars generated no return on investment for communities of color.

Wisconsin State Journal: Madison companies, colleges work to embrace the metaverse

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Wisconsin State Journal | Emilie Heidemann

UW-Madison engineering major Alex Janis uses her hands to bend an aluminum rod, testing how much force it takes to change the shape of the malleable metal. But while the pressure she feels in her hands is real, the aluminum rod exists only in her perception.

That’s because Janis is conducting the experiment inside a virtual reality simulation at UW-Madison’s makerspace on North Randall Avenue. She joins dozens of other students as they navigate this strange, disorienting digital world using hand controllers and headsets that look like large, clunky goggles.

What the students see inside their headsets can be projected onto a screen, offering others a chance to view the video game-like virtual space developed by Madison startup EduReality. The company is one of several Madison-area businesses and colleges building and exploring what many futurists and technology experts see as the next big advance in the internet — the “metaverse.”

“It did seem real,” said Janis, 19, who grew up in Waunakee. “I haven’t done that experiment yet in the class, and I’m excited to, but it’s really cool that you can make a simulation that accurate.”

Over time, the goggles are likely to become less bulky and virtual reality programs more sophisticated in their aesthetic and purpose, said EduReality co-founder Clayton Custer.

EduReality launched in 2021 after Custer and his co-founder, Taylor Waddell, felt they were missing out on hands-on learning experiences amid online courses at UW-Madison — so they built their own.

Other Madison metaverse technologies so far include a mobile application that allows users to create digital art galleries; simulations that help prospective paramedics respond to a patient going into cardiac arrest; and work meetings held on Mars (figuratively, that is). One UW-Madison course even allows students to take a tour of the human brain.

The metaverse combines “aspects of artificial intelligence, augmented reality and virtual reality, along with social media, online gaming and other services,” Lyron Bentovim, CEO of Glimpse Group, a publicly traded startup focused on building and creating the metaverse, recently told Forbes.

The concept has been around for decades. The term was coined in the 1992 book “Snow Crash,” and movies like “Tron” and “The Matrix,” the TV show “Black Mirror” and the book-turned-movie “Ready Player One” have popularized variations of it.

More recently, researchers have touted the metaverse as the next age of the internet, as well as a climate of software and platforms that aren’t dependent on traditional business models like advertising to buy and sell products. Some view it as a decentralized, unregulated, dystopian hub where scams could run rampant, but also a nearly physical “place” where people can escape pandemics, social unrest and war.

As more companies and schools adopt such technologies, government and business leaders should consider the metaverse’s economic consequences — who might get left behind — as well as the shifting workplace landscape that the pandemic has influenced and accelerated, said Madison Region Economic Partnership president Jason Fields.

 

The builders

Arch Virtual, nestled in a small office above a restaurant in the village of Oregon, has created software that several Madison businesses and educational institutions use for training and workforce recruitment.

Jon Brouchoud, Arch Virtual CEO, said the company started out in 2014 with an interest in architecture — “how three-dimensional worlds visualize building designs.” But once the now-discontinued Oculus Rift virtual reality headset was released in 2016, Arch Virtual quickly made a name for itself, even allowing company employees to have work meetings on other planets, Brouchoud said.

Wisconsin State Journal: Madison women-, Indigenous-led businesses take part in Packers mentorship initiative

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Wisconsin State Journal | Emilie Heidemann

In order to honor his Indigenous roots, Alejandro Miranda Cruz named his Madison-based film company after the eagle — a symbol of omnipotence for the native Sierra Madre Occidental peoples of Mexico.

The director co-founded Bravebird with producer and partner Noel Miranda in 2015. Since then, the duo has had the goal of bringing the perspectives of underrepresented voices into their projects. Such have included a visual profile of nonprofit Centro Hispano of Dane County, the “Why I Love UW” series and a feature-length film, “Trace The Line,” which depicts four artists navigating the throes of the early pandemic.

This is especially important to Alejandro, having previously pursued an acting career in Los Angeles — he recalled being typecast for delinquent roles, and seeing a lack of diversity on camera and behind the scenes of various productions.

But 2020 was an unkind year to Bravebird, as it was for the rest of the film industry — and for minority-led small businesses in general. Projects dried up and the company’s freelance ecosystem dwindled as a result of the COVID-19 pandemic, Noel said.

While the health crisis delivered major blows to most small businesses, those owned by people of color were hit hardest, according to an analysis published in April 2021 by the Federal Reserve. Among the 10,000 businesses the Fed surveyed in fall 2020 (all with fewer than 500 employees), 95% said their operations were negatively impacted by the pandemic.

Waunakee Tribune | Legislative Opinion: Update on county broadband efforts

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Recently, there have been historic amounts of funding to expand broadband access throughout the country as well as Dane County. As a newly created Broadband Task Force, we’ve been navigating the intricacies and complexities of providing affordable, reliable internet access to every resident and business in Dane County.

Many of the funds for broadband expansion are offered through matching grants. Local governments applying for these grants need to demonstrate a lack of acceptable service.

If you’ve listened to any news segment regarding broadband access, you’ve likely heard that the current maps that show where there is service are inaccurate, which further obstructs the application process.

To bolster the effort to create more accurate maps of service coverage and speeds, the Broadband Task Force invited MadREP to present on their speed test efforts. We encourage members of the public to take two minutes to complete the test.

The more data that is collected the fuller our picture of broadband access issues in Dane County can be shown, and that information will be utilized by many organizations and units of government to expand access to provide affordable, reliable service to every resident.

The speed test is at madisonregion.org/industry-and-innovation/broadband/

In addition to needing accurate data, the task force also needs to hear from the public. Bit by bit we are putting together the full picture of broadband and access in Dane County, but the missing piece remains the feedback from those who struggle and are faced with a lack of service every day.

The task force has been and continues to encourage members of the public to contact them with comments, suggestions, and concerns related to affordable reliable internet access. To provide an opportunity for members of the public to speak directly to the task force, the task force will be holding two virtual public hearings.

The first hearing will take place from 6:30-8 p.m. Monday, Feb. 28 (register at bit.ly/228BBTF), and the second is set for 9-11:30 a.m. Friday, March 4 (register at (bit.ly/34BBTF)

In addition to the public hearings, residents can provide testimony through the following means: Call 608-266-5758, email Dane.Broadband.Task.Force@countyofdane.com or write to: Dane County Board of Supervisors, 210 MLK Jr. Blvd. Room 362, Madison WI 53703.

District 36 County Board Supervisor Melissa Ratcliff,

Chair of the Dane County Broadband Task Force

District 37 County Board Supervisor Kate McGinnity,

Vice-Chair of the Dane County Broadband Task Force

Article originally published on stoughtonnews.com, oregonobserver.com and hngnews.com/waunakee_tribune.