Global E-Commerce Strategies to Grow Your Business
Presented by: Madison International Trade Association
Location: Madison Marriott West (1313 John Q. Hammons Drive, Middleton)
Time: 11:30am - 2:00pm
Join Madison International Trade Association (MITA) and learn about the dynamics of business development in B2B and B2C environments across different geographies and industries. Learn about determining pricing, website and marketing strategies and understanding the transportation and regulatory pieces of global E-commerce from two experts in this field:
- Kai Li, Sr. Business Development Manager at Amazon.com/Shopbop, Madison. Mr. Li will focus on B2C Content Merketing strategies that Amazon/Shopbop has used to further develop cross border business via E-commerce, marketing, pricing, and setting up transportation in the global markets
- Andy Busalacchi, Founder & CEO of B Media & Communications , a social media, graphic, web design and video consulting firm in Milwaukee. Mr. Busalacchi was previously associated with Big Brand Media in Dubai, United Arab Emirates where he introduced progressive media to a virgin market and was featured in Forbes Middle East highlighting entrepreneurial concept and growth.