Apr 23, 2016

Global Trade Venture: Germany

Presented by:  Wisconsin Economic Development Corporation
Location:  Germany Time: April 23-29, 2016


Germany is consistently among Wisconsin’s top export destinations, and was #6 in 2014. This healthy volume of trade reflects a history of German immigration in Wisconsin; mutual strength in manufacturing; and shared emphasis on quality, productivity and a strong work ethic. In all, Wisconsin exported $731 million worth of goods and services to Germany in 2014. The potential exists to increase Wisconsin companies’ sales to German customers even further, and in April 2016, the Wisconsin Economic Development Corporation (WEDC) will be leading a global trade venture to Germany to help Wisconsin exporters find buyers in Germany and across Europe.


The global trade venture to Germany is planned to coincide with the Hannover Messe trade show. The world’s leading event for industrial technology, the show is expected to draw more than 200,000 attendees, and features more than 6,600 exhibitors from 62 countries. With focus areas including industrial automation, the digital factory, industrial supply, energy, and research and technology, the show is representative of the complete industrial value chain, from components to the finished product and everything in between. The U.S. is the official partner country for 2016, for the first time since the show’s 1947 inception. As part of this partner country presence, WEDC will have an exhibit booth on the show floor at Hannover Messe, thus educating attendees about the strength of advanced manufacturing in Wisconsin and helping to promote Wisconsin companies.


WEDC’s international business development staff will help Wisconsin companies sort through the long list of sessions to attend, booths to visit and meetings to arrange at this massive trade show. The show represents an opportunity to connect with potential partners in markets not just in Germany but throughout Europe; Wisconsin’s authorized trade representatives within Europe will arrange meetings for trade venture attendees with potential buyers, distributors and customers that meet the criteria you identify as most important. Participants from Wisconsin will receive a schedule of pre-arranged meetings with these potential European partners, hand-picked for their companies.In addition, companies may wish to consider reserving their own booth at Hannover Messe.

Find out more and register by February 29. For additional information, contact WEDC Market Development Director Stanley Pfrang.