Arts & Culture

With creativity brewing in every community, the arts and culture abound in the Madison Region.

Cultural opportunity flourishes in our small Wisconsin towns and large downtown landscapes, contributing to the spirit and vitality of living, working, and playing here.

From the world-class Overture Center for the Arts in Madison to the nationally-acclaimed Fall Art Tour in the southwest corners of the region, the Madison Region’s innovative edge reveals itself through our cultural environment. Creativity shines at the the Wisconsin Film Festival, which has grown into the largest campus-based film festival in the United States, averaging 150 films and 30,000 attendees each spring.

Many talented, creative entrepreneurs call the Madison Region home, attracted by the rich and diverse exchange of ideas that freely occurs throughout southcentral Wisconsin. Our arts and culture industry contributes heavily to the region’s creative economy while promoting civic engagement, educational advancement, and economic development.

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Arts Mean Business
Arts Mean Business

According to an Americans for the Arts study, the amount of money that nonprofit arts and culture organizations in Dane County — and their audiences — poured into the local economy in 2010 was nearly double that of many other communities of comparable size. The arts in Dane County:

  • Contribute 5,119 full-time equivalent jobs
  • Generate $145.5 million in total economic impact

Read the full Arts & Economic Prosperity IV study, or look at the summary of findings.