Advance Now Strategy

MadREP’s work is defined by the Advance Now Strategy, the Madison Region’s comprehensive economic development strategy for the years 2013-2017.

The Advance Now  Strategy is a five-plank platform, which includes:

  • Advance Economic Competitiveness
  • Advance Innovation and Entrepreneurship
  • Advance Human Capital
  • Advance the Madison Region’s Story
  • Advance Regional Cooperation, Leadership and Diversity

Advance Now  was developed based on research gathered through a Competitive Assessment and Target Cluster Analysis, as well as feedback from 2,000+ regional leaders and citizens. A 24-member Strategy Committee oversaw development of the strategy, which was facilitated and written by the leading economic development consulting firm Market Street Services.

In early 2013, MadREP convened five workgroups tied to each of the Advance Now goals who helped steer implementation of the strategy and make initial priority recommendations. Through implementation of Advance Now, MadREP and our public and private sector partners strategically position the region to take advantage of and grow economic opportunities.

To read the Advance Now  Strategy and its related research, visit our Research & Reports page.



Download the Advance Now Strategy for economic growth in the Madison Region for the years 2013-2017.