Research & Reports

2017 State of the Madison Region Report (May 2017)

MadREP’s annual State of the Madison Region Report provides a snapshot of the economic performance of the Madison Region, and captures progress and outcomes from year-four implementation of the Advance Now Strategy.

Download the 2017 State of the Madison Region Report.


Madison Region’s 2017 Workplace Diversity & Inclusion Survey Findings (May 2017)

This document shares results from MadREP’s annual performance report designed to measure, recognize, improve, and promote workplace diversity and inclusion practices. It also gives companies a self-assessment vehicle while establishing a snapshot of the region’s workforce demographics.

Download the Summary: 2017 Workplace Diversity & Inclusion Survey Findings.

Download the Full Report: 2017 Workplace Diversity & Inclusion Survey Findings (coming soon!).


2016 SOMR Report_Thumb2016 State of the Madison Region Report (May 2016)

MadREP’s annual State of the Madison Region Report provides a snapshot of the economic performance of the Madison Region, and captures progress and outcomes from year-three implementation of the Advance Now Strategy.

Download the 2016 State of the Madison Region Report.


D+I Survey FlyerMadison Region’s 2016 Workplace Diversity & Inclusion Survey Findings (May 2016)

This document shares results from MadREP’s annual performance report designed to measure, recognize, improve, and promote workplace diversity and inclusion practices. It also gives companies a self-assessment vehicle while establishing a snapshot of the region’s workforce demographics.

Download the Summary: 2016 Workplace Diversity & Inclusion Survey Findings.

Download the Full Report: 2016 Workplace Diversity & Inclusion Survey Findings.


SOMR-2015-Cover2015 State of the Madison Region Report (May 2015)

MadREP’s annual State of the Madison Region Report provides a snapshot of the economic performance of the Madison Region, and captures progress and outcomes from year-two implementation of the Advance Now Strategy.

Download the 2015 State of the Madison Region Report.


D&I-Survey_ThumbnailMadison Region’s 2015 Workplace Diversity & Inclusion Survey Findings (May 2015)

This document shares results from MadREP’s annual performance report designed to measure, recognize, improve, and promote workplace diversity and inclusion practices. It also gives companies a self-assessment vehicle while establishing a snapshot of the region’s workforce demographics.

Download the 2015 Workplace Diversity & Inclusion Survey Findings.


IMCP Application & Regional Business Model: Agriculture, Food & Beverage Manufacturing  (April 2015)

MadREP wrote and submitted an application to the federal government’s Investing in Manufacturing Communities Partnership (IMCP) for the Madison Region’s Agriculture, Food & Beverage (AFB) sector.  This document serves as a regional business model for the AFB industry, including $120M worth of active and ready-for-implementation projects in workforce, R&D, sites & infrastructure, supply chain, international, and access to capital/resources.

Download the IMCP 2015 Application Components: 

Related Links:


Madison Region’s Agriculture, Food & Beverage Industry Cluster Analysis (October 2014)

This comprehensive industry analysis for the Madison Region’s Agriculture, Food & Beverage (AFB) sector examines the cluster in a way that identifies its potential comparative advantages. The analysis includes information on food & beverage manufacturing employment and establishments, agricultural production and employment, support industries and supply chain considerations, human capital, and cluster positioning. The report is authored on behalf of MadREP by Matt Kures of the University of Wisconsin-Extension, Center for Community and Economic Development.

Download the Madison Region’s Agriculture, Food & Beverage Industry Cluster Analysis:

Introduction [1.3 MB]
Section 1 – Employment and Establishments in the Region’s Food and Beverage
Manufacturing Industries [10.8 MB]
Section 2 – Agricultural Production and Employment [3.1 MB]
Section 3 – Support Industries, Supply Chain Perspectives and Distribution
Considerations [2MB]
Section 4 – AFB Human Capital [1.1 MB]
Section 5 – Positioning the AFB Cluster for Success [407 KB]
Full Report [16.3 MB]


2014 State of the Madison Region Report (May 2014)

MadREP’s annual State of the Madison Region Report provides a snapshot of the economic performance of the Madison Region, and captures progress and outcomes from year-one implementation of the Advance Now Strategy.

Download the 2014 State of the Madison Region Report.


Madison Region Marketing Brochure (November 2013)

View our regional marketing brochure with information on our business climate, leading industries, workforce, and quality of life. Find out why people and businesses thrive here.

Download the Marketing Brochure.

2013 State of the Madison Region Report & Advance Now Workgroup Reports (May 2013)

MadREP’s 2013 State of the Madison Region Report includes economic data, as well as recommendations from five workgroups on implementation of the Advance Now Strategy.


Advance Now Strategy (April 2012)

The Advance Now Strategy translates research into a consensus blueprint for economic development in the Madison Region for the years 2013-2017.

Download the Strategy PDF.


Advance Now Target Cluster Analysis (December 2011)

The Advance Now Target Cluster Analysis measures the Madison Region’s employment concentrations and leading industries, as well as workforce and occupational strengths.  

Download the Target Cluster Analysis Executive Summary or Full Report PDF.


Advance Now Marketing Review (December 2011)

The Advance Now Marketing Review assesses the Madison Region’s image among national site location professionals and identifies best practice economic development marketing programs across the country.  

Download the Marketing Review PDF.


Advance Now Competitive Assessment (November 2011)

The Advance Now Competitive Assessment provides a detailed look at the Madison Region’s demographic, socioeconomic, and economic trends as compared to select peer regions.  

Download the Competitive Assessment Executive Summary or Full Report PDF.

Looking for facts and figures about the Madison Region economy?

Visit our interactive data dashboard.

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Madison Region
Economic Development Guide
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