Top Ten | WalletHub | 2022’s Best & Worst Places to Raise a Family

Source: WalletHub

WalletHub recently ranked Madison #9 in their Top Ten on the 2022 list of Best & Worst Places to Raise a Family. 

Source: WalletHub

With family needs in mind, WalletHub compared more than 180 U.S. cities based on 46 key metrics that consider essential family dynamics, such as the cost of housing, the quality of local school and health-care systems, and the opportunities for fun and recreation.

Families move often and for various reasons. In fact, the average American can expect to move an estimated 11.7 times in a lifetime. Moving can be a sign of opportunity, such as a new job or long-term wealth accumulation, but people may also move because of instability such as foreclosure or job loss. In the wake of the COVID-19 pandemic, families will likely be looking for cities that provide the most safety and have the lowest unemployment rates.



Whitewater, Wisconsin Recognized by Brookings as “Well Positioned for New Growth”

madison industry jefferson county gallery football
UW-Whitewater’s Warhawks finished the 2021 season with the program’s 38th Wisconsin Intercollegiate Athletic Conference championship.

Last week, The Brookings Institution published “Improving quality of life—not just business—is the best path to Midwestern rejuvenation” on The Avenue, their Metropolitan Policy Program blog.

Authors John C. Austin, Amanda Weinstein, Michael Hicks, and Emily Wornell tell the story of “today’s reality of two Midwests.” One is vibrant and rebounding headfirst into “global knowledge economy” while the other is languishing and struggling to attract or retain employers.

New data published by the authors suggests quality of place investments may contribute more to building a healthy local economy than traditional investments to create a favorable business climate.

Their analysis of Midwestern communities revealed several smaller communities “well positioned for new growth.” Topping the list were Whitewater, Wisconsin, Celina, Ohio and Brainerd, Minnesota. The three specifically ranked among the top small Midwest towns for quality of life associated with higher population, employment growth, housing premium and wage premium (meaning residents were willing to pay higher prices and accept lower wages).

Whitewater, Wisconsin sits at the edge of the Madison Region, straddling Jefferson and Walworth Counties. According to Emsi, the Whitewater MSA’s population grew by 1,445 over the last 5 years and is projected to grow by 1,024 over the next 5 years while adding 2,779 new jobs. In 2020, the top three industries were Restaurants and Other Eating Places, Education and Hospitals (Local Government), and Local Government, Excluding Education and Hospitals.

The community is home to breweries, distilleries, theaters, and year-round hiking trails along scenic lakes, as well as the University of Wisconsin-Whitewater. U.S. News & World Report recently ranked the school’s online degree programs among the best in the nation for 2022.

“Congratulations to our partners in Whitewater and Jefferson County! It’s great to see your hard work recognized by an organization like Brookings,” said MadREP CEO Jason M. Fields. “I, and my team, are looking forward to continuing to work together on the next phase of Whitewater’s chart-topping growth.”

Are you here for Main Street Bounceback Grants?
This is default text for notification bar