Food for Thought: E-commerce & Ag Export Opportunities in China
Presented by: MITA, DATCP, WCMA, MadREP
Location: Crowne Plaza (4402 E. Washington Avenue, Madison)
Time: 11:30am - 2:00pm
China ranks #2 as a destination for Wisconsin agricultural exports. To access this market, companies need information on navigating regulatory hurdles, finding buyers, and marketing products in the world’s most populous nation.
Join MITA members to hear from Roger Zhang of SMH Shanghai, who will present on the current market for food and agricultural products. Also, learn how a build a strategy for utilizing e-commerce to sell consumer products in China. Mr. Zhang will provide an overview of the market for imported food, current trends, the rising e-commerce sites, Shanghai Free Trade Zone, and opportunities for Wisconsin companies. Joining Mr. Zhang on a panel will be several Chinese food importers from Beijing and Shanghai. They will each give an overview of their company and share their insights on developing market share for American food products in China. Plus, network with a staff writer from one of China’s leading food and culinary publications covering the Wisconsin industry..
This special event is co-hosted by MITA and the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). Co-sponsors are the Wisconsin Cheese Makers Association (WCMA), Madison Region Economic Partnership (MadREP) and ME Dey.